NEWS
Nikkei (online) featured CMO Ren Sasaki (Beirikyu): "A UTokyo-Graduate Farmer with 300,000 Followers Sells Rice on Social Media"
Nikkei (online) covered CMO Ren Sasaki (Beirikyu): "UTokyo-Graduate Farmer-Influencer Beirikyu Challenges Old Trade Practices to Make Rice Farming Go Viral"
Yuhei Yamashita, State Minister of Agriculture, Forestry and Fisheries, visited our Saga City base (SUM RICE office)
CEO So Maruyama and CMO Ren Sasaki met with Norikazu Suzuki, Minister of Agriculture, Forestry and Fisheries, in Kawanishi, Yamagata for an exchange of views
TREE & NORF's official YouTube channel released a feature on RICE DAO: "Still borrowing money? Farming enters the age of finance — Japan's most ambitious farming company RICE DAO comes to Tottori"
CAO Shuichi Tokumoto (Tree and Norf) appeared on TV Tokyo "Gaia no Yoake" — "Can We Grow Affordable Rice?"
TUY (Yamagata) / TBS NEWS DIG featured CMO Ren Sasaki (Beirikyu): "Social Media Is the Strongest Tool for Those Without Resources"
CAO Shuichi Tokumoto appeared on NHK "Nichiyo Toron" (Sunday Debate) — a discussion on new rice prices and rice policy
CAO Shuichi Tokumoto appeared on NHK Tottori "San'in Special" — "Profitable Farming Will Save Japan: The Front Line of Rice Production"
KADOKAWA published a book by CMO Ren Sasaki (Beirikyu): "A UTokyo Graduate Takes Over His Grandfather's Rice Paddies"
CAO Shuichi Tokumoto received the 2024 GFN Kleckner Global Farm Leader Award from the Global Farmer Network
Ikari Farm Inc., led by CSO Atsushi Ikari, received the Emperor's Cup (crop and sericulture category) at the FY2024 Agriculture, Forestry and Fisheries Festival — a first for Shiga Prefecture
CMO Ren Sasaki (Beirikyu) appeared on ABEMA Prime — "Is Agriculture Today's Blue Ocean?"